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Insights Lab

Anthony Talisic

Dec 18, 20244 min read

Why Most Brands Get ROI Wrong — And How to Fix It

Anthony Talisic

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How to Calculate “Gain from Investment” in ROI — And Avoid the #1 Mistake

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How the Pet Industry Uses Data to Prevent Customer Churn

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Unlocking Customer Insights: The Power of RFM, Buying Habits, and Personas

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Plugging the Leaky Bucket: Mastering Customer Retention in a Competitive Landscape

Customer Data Hub

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Unleashing Revenue Potential: The Power of Customer Segmentation in a Multichannel Landscape

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